RAVI KUMAR. Scale for Advertising Effectiveness: A Study on Traditional and Interactive Advertisements as per the Lavidge and Steiner Model. Indian Journal of Commerce and Management Studies, [S. l.], v. 9, n. 1, p. 53–60, 2018. Disponível em: https://ijcms.in/index.php/ijcms/article/view/155. Acesso em: 10 mar. 2025.