DEEPA ROHIT; DR. RAJESH PANDA. Cause-Brand Association and Consumer Attitude: A Review. Indian Journal of Commerce and Management Studies, [S. l.], v. 9, n. 1, p. 61–71, 2018. Disponível em: https://ijcms.in/index.php/ijcms/article/view/156. Acesso em: 25 apr. 2025.