MS. IESHA KHAJURIA; DR. RACHNA. Impact of Social Media Brand Communications on Consumer – Based Brand Equity. Indian Journal of Commerce and Management Studies, [S. l.], v. 8, n. 3, p. 124–131, 2017. Disponível em: https://ijcms.in/index.php/ijcms/article/view/178. Acesso em: 21 nov. 2024.