SANDEEP KUMAR; DR. SIDHESWAR PATRA. Does Promotion Mix Really Help to Enhance Brand Equity: A Literature Review. Indian Journal of Commerce and Management Studies, [S. l.], v. 8, n. 2, p. 80–86, 2017. Disponível em: https://ijcms.in/index.php/ijcms/article/view/205. Acesso em: 8 sep. 2024.