U. THIRIPURASUNDARI; DR. P. NATARAJAN. Empirical Evidence on Dynamic of Brand Equity: Indian Car Industry. Indian Journal of Commerce and Management Studies, [S. l.], v. 2, n. 5, p. 55–69, 2011. Disponível em: https://ijcms.in/index.php/ijcms/article/view/395. Acesso em: 23 feb. 2025.