DR. K. SETHURAMAN. A Study on Influence of Life Style to Determine Brand Equity of Reliance Trends in Tamilnadu. Indian Journal of Commerce and Management Studies, [S. l.], v. 5, n. 1, p. 113–119, 2022. Disponível em: https://ijcms.in/index.php/ijcms/article/view/473. Acesso em: 18 oct. 2024.