MS. SWATI SINGH; DR. SAPNA RAKESH. Consumer Perception towards Loyalty Card Programs - A Study of Indian Consumers. Indian Journal of Commerce and Management Studies, [S. l.], v. 3, n. 2, p. 58–62, 2022. Disponível em: https://ijcms.in/index.php/ijcms/article/view/549. Acesso em: 23 feb. 2025.