DR. MALLIKA SRIVASTAVA; SHUBHANSHU NAIK; DR. ANUPAM NARULA. Quantitative Modeling of Customer Retention in Context of Indian Retail Market. Indian Journal of Commerce and Management Studies, [S. l.], v. 9, n. 1, p. 108–114, 2018. Disponível em: https://ijcms.in/index.php/ijcms/article/view/162. Acesso em: 4 dec. 2024.