Vilasini De Silva, and Ruwan Abeysekara. “An Empirical Investigation on the Impact of Ethical Advertising on Building a Positive Brand Image (With Special Reference to Food and Beverage Industry)”. Indian Journal of Commerce and Management Studies, vol. 2, no. 4, May 2011, pp. 26-37, https://ijcms.in/index.php/ijcms/article/view/299.