S.Dinesh, R.Arivazhagan, and N,Nadana Moorthy. “Assessment of Perceived Service Quality in Reliance Life Insurance Company Limited at South Tamilnadu”. Indian Journal of Commerce and Management Studies, vol. 2, no. 2, Mar. 2011, pp. 127-40, https://ijcms.in/index.php/ijcms/article/view/80.