A Study on Viewers Satisfaction Towards Hindi News Channels at Hyderabad
Keywords:
Media, Viewership, PositioningAbstract
It was once called the media revolution. A better description today would be ‘media explosion’. There are innumerable media generated stimuli that are floating around in the environment of the human sensory system, bombarding it with an electrifying intensity and velocity. The common man has become both a beneficiary and a victim of the proliferation of media channels. The human need for entertainment is as old as the human species is. The cable and satellite television channel industry has been going all out to woo the viewers in catering to this fundamental need of theirs. The genre of news channels is a key player in the whole spectrum of media. The present study is based on the identification of viewership preference/satisfaction towards news channels. The competition in the news channel industry in the current scenario hinges on this very factor. The paper attempts to explore the impact of viewer’s satisfaction and their preference on various news channels and the overall satisfaction on the viewership, the effect of repositioning efforts, and preference for news channels based on various factors.
References
Hena Naqvi (2007). Journalism And Mass Communication. Upkar Prakashan. pp. 42–. ISBN 978-81-7482-108-9.
Chatterjee, Mrinal. "History of Hindi Journalism". Press Institute of India. Retrieved 27 June 2014.
http://www.pressreference.com/GuKu/India.html
S. B. Bhattacherjee (2009). Encyclopaedia of Indian Events & Dates. Sterling Publishers Pvt. Ltd. pp. A119. ISBN 978-81-207-4074-7.
http://www.exchange4media.com/IRS/2009/fullstory.asp?Section_id=40&News_id=34741&Tag=30062
http://www.livemint.com/2009/02/05230335/Hindi-dailies-with-local-news.html
http://www.exchange4media.com/IRS/2009/fullstory.asp?Section_id=40&News_id=34692&Tag=29960
Ahluwalia, A.K and Singh, R. (2011), TV Viewing Habits Amongst Urban Children, IUP Journal of Marketing Management, Vol. 10(1), 45-622.
Bukhari, Bushra (2002).The Effect of Television Programmes on Youth. M.A. Thesis, University of the Punjab, Lahore, 67.3.
Dorr Aimme (1986).Television And Children: A Special Medium For Special Audience, Sage, Thousand Oaks.4.
Fatima, Nabiha (2000). Effects of Satellite Channels (ZEE TV) on Middle Class of Lahore. M.A. Thesis, University of the Punjab, Lahore, 605.
Giacomo Corneo, (2002).Work and Television, CESifo Working Paper Series No. 829; IZA Discussion Paper No. 3766.
Gurleen, R. Kanwal & Dr. Sukhmani, “A Study of TV Viewership Patterns Among Youngsters in Northern India’ International Journal of Multidisciplinary Research Vol.1 Issue 5, September 2011, ISSN 2231 57807.
Kotler Philip, Marketing Management, Vth Edition, Tata McGraw Hills, Pg no.-265-2738.
Lowery, Shearon and Melvin L. DeFleur (1988) Milestones in Mass Communication Research. New York, NY: Longman Inc.9.
Malhotra, Naresh, K. (2002). Marketing Research An Applied Orientation, 3rd Edition, Pearson Education: New Delhi.10.Saxena Rajan, Marketing Management, Edition, Vikas publishing house, Pg no.-87-95
Shmizu, S. (1993). The Implication of Trans Border Television or Natural Cultures and National Broadcasting: A Japanese Perspective. Media Asia. Singapore: An Asian Mass Communication Quarterly, 20,183-197.11.
Unnikrishnan N and Bajpai (1996). Impact Of Television Advertising On Children, 4th Edition, Sage, New Delhi 12.
Valaskakis, Gail (1983). Television Viewing Tastes and Habits among the Inuit of the Eastern and Central Arctic," Anthropologica 25(1), 71-83.13.
Verma S and Larson R W (2002). TV in Indian adolescents lives: A member of the family, Journal of youth and Adolescene, Vol 31(3),177-183
