Generation Z Preference on Reusable Food Container on Subscription Basis

Authors

  • Raghav Agarwal Department of Commerce, CHRIST (Deemed to be University), Bengaluru, Karnataka, India.
  • Yamini Gera Department of Commerce, CHRIST (Deemed to be University), Bengaluru, Karnataka, India.
  • Ankit Amar Department of Commerce, CHRIST (Deemed to be University), Bengaluru, Karnataka, India.
  • Mary Rani Thomas Department of Commerce, CHRIST (Deemed to be University), Bengaluru, Karnataka, India.

Keywords:

Generation, online food delivery, plastic containers, reusable containers, subscription model, sustainability

Abstract

Purpose: Environmental degradation is a significant concern The awareness and understanding of climate change and one’s willingness to change their consumption behavior is a crucial factor that needs to be considered in ensuring a smooth transition to a world which is eco-friendly With food and beverage industry being most prominent contributors of non-reusable plastic, therefore, this paper aims at understanding the profile of Generation Z preference on the context of using reusable food containers The paper is based on the acceptance of a self-formulated model of subscription-based service of reusable containers Methodology: Extensive literature has been reviewed A sample of 200 respondents belonging to Generation Z has been selected and data have been collected using a 20 questioned questionnaire The reliability of the data collected was estimated using KMO and Bartlett’s test The data were analyzed using SPSS version 21 by conducting factor analysis Findings: The result and findings showed several factors which were identified as six main headings that would encourage Generation Z to be a part of the initiative Implications: It was concluded that Generation Z is comfortable and adaptable with the changes in lifestyle for environmental conversation Originality: The research is based on a self-formulated model All the references are duly cited and all the information is collected by the researchers on their own

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Published

31-05-2021

How to Cite

Raghav Agarwal, Yamini Gera, Ankit Amar, & Mary Rani Thomas. (2021). Generation Z Preference on Reusable Food Container on Subscription Basis. Indian Journal of Commerce and Management Studies, 11(2), 53–62. Retrieved from https://ijcms.in/index.php/ijcms/article/view/308

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