Improving Firm Performance through Logistics Activities: A Research Framework
Keywords:
Logistics activities, Performance measurement, Firm performanceAbstract
The scope of present research paper is to propose a simplistic framework to understand how logistics performance of company/firm can be measured. The essence of logistics management as proposed by council of logistics management is referring to efficient and effective movement and storage of goods, services and its related information’s from point of origin to point of consumption. However, the critical question that every firm aims to answer is that how to evaluate effective and efficient movement and storage of goods/services/information. Keeping this broad objective in mind here researcher aims to develop a framework based upon secondary literature survey and logistics expert opinion that how storage of goods can affect the performance. This framework further provides scope for readers to test it empirically in their geographical limit to understand how identified independent variables affect performance variable.
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