Bancassurance: A Survey among Delhi University
Keywords:
insurance, banks, survey, BancassuranceAbstract
In this study we had conducted a survey among Delhi University Teachers in order to know whether they are aware of the concept of Bancassurance and exploring the reasons why customer would like to buy insurance products from banks. Customer attitude to two different distribution channels was calculated by getting the mean of 14 statements on Likert scale. 74% of the sample was aware of the fact that their banks sell insurance products. It was reported that the reference (56%) and bank employees (54%) are the two main information sources for these customers. The respondents emphasized Trust, convenience in terms of location as the main reasons for buying the insurance products from banks instead of Insurance agents and after analysing 14 statements administered among target sample population we can conclude: Customers feel that insurance agents have more expertise in insurance products than bank employees and can give better advice. It was also found that banks employees give them all the information needed than insurance agents and customers trust bank more than insurance company for all their financial requirements. Therefore, banks in India should try to exploit the existing opportunities to cross-sell insurance products through their branch network
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Appendix -1
List of Life Insurers:
Bajaj Allianz Life Insurance Company Limited
Birla Sun Life Insurance Company Limited
HDFC Standard Life Insurance Company Limited
ICICI Prudential Life Insurance Company Limited
ING Vysya Life Insurance Company Limited
Life Insurance Corporation of India
Max Newyork Life Insurance Company Limited
Met Life India Insurance Company Pvt. Limited
Kotak Mahindra Old Mutual Life Insurance Company Limited
SBI Life Insurance Company Limited
Tata AIG Life Insurance Company Limited
Reliance Life Insurance Company Limited
Aviva Life Insurance Co. India Pvt. Limited
Sahara India Life Insurance Co. Ltd.
Shriram Life Insurance Co. Ltd.
Bharti AXA Life Insurance Co. Ltd.
Future General Life Insurance Co. Ltd.
IDBI Fortis Life Insurance Co. Ltd.
Note: Source http:/www.irdaindia.org/productlist