Price Behaviour of Jasmine Flower: A Study in Erode District of Tamil Nadu

Authors

  • Dr. A. Selvaraj Associate Professor, PG and Research Department of Commerce, Gobi arts and science college, Gobichettipalayam, Erode district.

Keywords:

Jasmine, Peak Periods, Lean Period, Price Movements, Seasonal Variation

Abstract

Since jasmine is a perishable item, it is required to be marketed immediately after its plucking; else its quality shall deteriorate quickly. It is for this reason that the price of jasmine tends to show greater variations than variation in any other commodity. There are various factors such as quality, demand and supply, seasonal and climatic conditions of the region, efficiency of the channel, availability of transport facilities, number of middlemen and their activities and distance between farm and market.

It is found that main deciding factor of price of jasmine is supply. On the basis of information gathered from the sample farmers, it is identified that months between March and June are considered as peak periods (high yield season) and months between October and February are considered as lean period (low yield season). During the months of July, August and September, there will be no yield or even if at all, there will be a very meagre yield. 

References

Behri, O.P.(1993) “Marketing of Cut flowers in India:- An overview”, Agricultural Marketing, Vol.XXXVI, No.1, April – June, p.13.

Uma Shankar Patnaik,K.and Anbumozhi, K.1991 Price behaviour of Indian Agricultural Commodities, New Delhi, Discovery publishing house, p.1.

ibid., p.3.

Season and Crop Reports, (2000-2001) (Fasali 1410), Government of Tamil Nadu and ‘G’ Reports of Erode District.

Marie Steem and Ole Gjolberg (1999) “Forecast of prices at the Dutch Flower Auction”, Journal of Agricultural Economics, Vol.50, No.2, May. pp.258-268.

Mohamed Hasrat Ali and Banerjee,B.N,(2000) “Economic analysis and marketing aspects of Bela flower in West Bengal”, Agricultural Marketing, Vol.XLIII, No. 3, pp.5-8.

Shringi, K.C.(1991) Economic impact of market yields in Rajasthan, New Delhi, Konark publications (p) Ltd., p.116.

Debabrata Lahiri, (1990) “Seasonal variation in arrival and prices of Betal leaf in Midnapur district of West Bengal” Indian Journal Agricultural Marketing, Vol.4.No.2 pp.184-188.

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Published

31-01-2011

How to Cite

Dr. A. Selvaraj. (2011). Price Behaviour of Jasmine Flower: A Study in Erode District of Tamil Nadu. Indian Journal of Commerce and Management Studies, 2(1), 149–158. Retrieved from https://ijcms.in/index.php/ijcms/article/view/56

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Articles