Indian Journal of Commerce and Management Studies https://ijcms.in/index.php/ijcms <p>For the past ten years, We, <strong>Educational Research Multimedia and Publications, India</strong> exhibited true commitment and excellence in inculcating high-quality research. We are a proud publisher of research contributions from global authors in the areas of Arts, Commerce, Management, Education and Social Sciences. Being headed by a team of Eminent Scientists, Professors, Professionals, Researchers, Key Opinion Leaders, Industrialists, our board of management holds 25+ years of collective experience in publishing research and educational materials. Our publications are open-access, double-blind peer-reviewed, plagiarism-free, updated and application-oriented that suit the current trends.</p> <p><strong>Indian Journal of Commerce &amp; Management Studies </strong>is owned and managed by <strong>Educational Research Multimedia and Publications, India. </strong>IJCMS is an open access peer review Tri-Annual research journal that publishes articles in the field of commerce &amp; management. The journal serves as a bridge between worldwide scholars and commerce and management studies researchers. The journal publishes research articles and papers in all areas of commerce and management. The journal aims to provide the most complete and reliable source of information on recent developments in business studies. Each issue brings you critical perspectives and cogent analyses, serving as an outlet for the best theoretical and research work in the field. The purpose of the journal is to further the understanding of the theory and practice of business studies by publishing articles of interest to practitioners and scholars.</p> <p> </p> <p> </p> <p> Please submit to <a href="mailto:editor@ijcms.in">editor@ijcms.in</a> or<strong> <a href="http://ijcms.in/index.php/ijcms/submit">Click here</a> </strong>as per<strong> <a href="http://ijcms.in/index.php/ijcms/submission">Submission Guidelines</a></strong></p> Educational Research Multimedia & Publications en-US Indian Journal of Commerce and Management Studies 2249-0310 Knowledge Discourse on Green Cognition and Entrepreneurship Education for Achieving Sustainable Performance: A Case of Indian MSMEs https://ijcms.in/index.php/ijcms/article/view/693 <p><strong>Background</strong>: This study aims at determining the green cognition and entrepreneurship education level of the business owners or decisions makers in Indian MSMEs and how far it affects their organizational performance. The current study is a first-of-its-kind attempt to approach the green entrepreneurship practice through the knowledge and training requirements of the MSME owners. <strong>Methodology</strong>: For this cross-sectional study, the authors made use of a self-administered questionnaire comprising questions regarding green cognition, entrepreneurship education and organizational performance. After validation, the questionnaire was used to collect the respondents chosen through stratified random sampling method while 51 responses were collected. Descriptive statistics and inferential statistics were conducted. <strong>Results</strong>: The outcomes confirmed that most respondents were males, had post-graduate education, aged between 35-44, belonged to finance department, less than 10 employees, less than 1 crore annual turnover and working from suburban regions. The model found that green cognition, entrepreneurship education are positively associated with organizational performance. <strong>Implications</strong>: The study findings infer that the most of the MSME owners have entrepreneurship education that result in organizational performance while green cognition i.e., knowledge about green entrepreneurship practices need upskilling since the concept of green entrepreneurship has gained attention in the recent years whereas most respondents graduated in the previous decade. Appropriate green training should be provided to the MSMEs on a continuous basis to achieve sustainable businesses.</p> Dr. Arif Anjum Copyright (c) 2024 ERM Publications, India http://ijcms.in/index.php/ijcms 2024-09-30 2024-09-30 15 3 A Comprehensive Review on the Prospects and Challenges in Technology Adoption in Organizations and the 4Ps of Sustainable Performance https://ijcms.in/index.php/ijcms/article/view/696 <p><strong>Background:</strong> There is a dearth of comprehensive reviews that encompasses both performance and sustainability aspects in technology adoption studies since the studies conducted earlier focused on the perspectives of sustainability, organizational performance, human resources and technology readiness. In order to fulfil this research gap, the current review is conducted encompassing four Ps such as personnel, process, performance and planet. <strong>Methodology:</strong> The current study is a narrative review for which the scholarly articles published between 2021 and 2024 in various knowledge databases were sourced. In addition to these, books, conference proceedings, reports from the international bodies were also referred to justify the research gap identified. The outcomes from the comprehensive review are presented under multiple sections. <strong>Results:</strong> From the review of literature, the authors was able to identify the requirement for a comprehensive framework that involves both sustainability and performance measures i.e., personnel, process, performance and the planet. In this sequential arrangement, a person innovates or improves the product through a structured process and achieves sustainable performance that safeguards the interests of the organization, people and the planet. <strong>Implications:</strong> The current study has provided knowledgeable insights to the future researchers on sustainability performance aspects while it has recommended to validate the proposed framework through empirical investigations.</p> Dr. Vinit Harishchandra Rakibe Copyright (c) 2024 ERM Publications, India http://ijcms.in/index.php/ijcms 2024-09-30 2024-09-30 15 3 Influence of Sustainable Leadership Practices upon Businesses in India: Challenges and Opportunities https://ijcms.in/index.php/ijcms/article/view/695 <p><strong>Background</strong>: The current study is an attempt to provide an overview on sustainable leadership, the less explored leadership style and its impact upon the businesses in India towards the adoption of sustainability in their business practices. The study further listed the challenges and opportunities available for the India Inc to reap the benefits and overcome the issues in adopting sustainability aspect into their short- and long-term goals. <strong>Methodology</strong>: The current narrative review collates the concepts and empirical findings published in standard books, journals, corporate reports, government notifications, conference proceedings, news articles etc., <strong>Results</strong>: Based on the review of literature, this study found that sustainable leadership is yet to gain popularity among Indian businesses though the concepts of sustainability reporting like ESG and BRSR followed by CSR activities have been prevalently practiced. The study approached the sustainability concept in India Inc through 3Ps such as the person, process and the planet. Further, the challenges and opportunities are also discussed. <strong>Implications</strong>: From the study findings, key takeaways have been provided for a wide range of audience such as the research-academia, decision makers, start-up owners, governments, regulatory bodies, NGOs and so on for prevalent adoption of sustainability practices into business strategies for achieving the SDGs within 2030.</p> Dr. S. Nafeesa Copyright (c) 2024 ERM Publications, India http://ijcms.in/index.php/ijcms 2024-09-30 2024-09-30 15 3